The axiom comes to mind that “goals are dreams with deadlines.” You are in the dream business. Every single member of your gym has come there with a goal in mind.Lose weight, build muscle, look better for someone they love, prolong their life, improve on their self image, do something meaningful with a friend and the list goes on. With your members having a specific goal like training for an obstacle race, this provides an invaluable opportunity for them to see you as a friend helping them get closer to their goals.
2. Unify members
We know you are a bonafide Einstein when when it comes to knowing that when people get in groups they are more likely to do something. Doing something is great for business and also great for building camaraderie among members. These types of events can also become gateway experiences that culminate someone moving from one physical fitness level to another. Avoidance is hard when you know that you are standing someone up. Get them training in groups with something like the Foam Fest. Everyone could use a reminder that “If you avoid difficult things, great things will avoid you.”
3. Generate a sincere interest in customer
We are avoiding cliches but this one is entirely applicable. “They don’t care how much you know until they know how much you care.” Imagine that a complete stranger at work came up to you and started asking you about your goals. Suppose those goals were attached to insecurities that you have? Would you tell them everything you were thinking knowing that they were apathetic as to wanting to see you succeed?
Why would trainers that ask members their goals be any different? Their goal to do a Obstacle Run for example, gives you a chance to check in and talk about something that would excite them rather than bring a crushing feeling of being overwhelmed. Fun is definitely fitness’s best friend.
4. Ability to create personalized training plans
What if you looking on the tag of everything you owned at instead of “made in china” or other obscure countries it said “made for you”? When something was created with only us in mind it almost makes it feel a little bit like Houdini had a hand in it because it’s magic. The more details that scream us, the more likely that we will buy into it. Even if the price calls for discomfort like a grueling workout, or an absence of sleep. That plan becomes our graduation certificate just waiting to be signed. The goal of an obstacle run allows you the chance to craft this plan for your clients and watch their faces light up when the tag says “made for you”. Personal plans are like capes, it can make anyone feel like a super hero.